Last Updated: August 7, 2026

Welcome to LEXIAS Beauty.

LEXIAS ("LEXIAS", "we", "our", or "us") operates this website, online store, and all related products, content, features, tools, and services (collectively, the "Services"). Our online store is powered by Shopify, which provides the ecommerce platform that enables us to sell our products and services to customers worldwide.

This Privacy Policy explains how we collect, use, store, disclose, transfer, and protect your personal information when you visit our website, create an account, purchase products, subscribe to our newsletter, communicate with us, or otherwise interact with our Services.

This Privacy Policy forms part of our Terms of Service.

If there is any conflict between our Terms of Service and this Privacy Policy regarding the processing of personal information, this Privacy Policy shall prevail.

Please read this Privacy Policy carefully before using our Services. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Nothing in this Privacy Policy limits any mandatory rights you may have under applicable data protection legislation.

1. Who We Are

LEXIAS is the data controller responsible for processing your personal information in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Danish data protection legislation.

Company Name:
LEXIAS

CVR Number:
44853493

Business Address:
Gammel Hadsundvej 20T
8900 Randers C
Denmark

Customer Support:
support@lexiasbeauty.com

Website:
https://lexiasbeauty.com

If you have any questions regarding this Privacy Policy or the processing of your personal information, please contact us using the details provided above.

2. Scope of this Privacy Policy

This Privacy Policy applies whenever you:

• Visit our website.
• Browse our online store.
• Purchase products.
• Create a customer account.
• Subscribe to newsletters.
• Contact Customer Support.
• Participate in promotions or competitions.
• Submit product reviews.
• Communicate with us through social media.
• Use any feature provided through our Services.

This Privacy Policy also applies to personal information collected automatically through cookies, pixels, analytics technologies, and similar technologies where permitted by applicable law.

3. Personal Information We Collect

Depending on how you interact with our Services, we may collect different categories of personal information.

Contact Information

We may collect:

• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Country or region
• City
• State or province
• Postal code

Account Information

When you create an account, we may collect:

• Username
• Password (stored in encrypted form by our service providers)
• Saved addresses
• Account preferences
• Communication preferences
• Login history
• Customer identification information

Payment Information

When making a purchase, payment information is processed securely by our payment providers.

Depending on your selected payment method, information processed may include:

• Payment method
• Payment confirmation
• Transaction amount
• Currency
• Billing details
• Payment status
• Fraud prevention information

LEXIAS does not store your complete payment card information.

Order Information

When you purchase products from us, we may collect information relating to your orders, including:

• Products purchased
• Products viewed
• Products added to cart
• Wishlist activity
• Order value
• Order history
• Returns
• Refunds
• Exchanges
• Shipping method
• Delivery status
• Customer support relating to your order

Communications

Whenever you contact us, we may collect:

• Emails
• Customer support requests
• Live chat conversations
• Reviews
• Product feedback
• Survey responses
• Messages sent through social media
• Attachments you voluntarily provide

Device Information

We automatically collect certain technical information regarding your device, including:

• IP address
• Browser type
• Browser version
• Operating system
• Device identifiers
• Screen resolution
• Language settings
• Time zone
• Network information

This information helps us maintain website security, improve functionality, and detect fraudulent activity.

Usage Information

We automatically collect information about how visitors interact with our website.

This may include:

• Pages viewed
• Products viewed
• Search queries
• Time spent on pages
• Navigation paths
• Click behaviour
• Scroll behaviour
• Shopping cart activity
• Checkout activity
• Purchase history
• Website performance data

This information helps us improve our Services and understand customer behaviour.

4. Sources of Personal Information

We may collect your personal information from several different sources.

Information You Provide Directly

You provide information directly when you:

• Place an order.
• Create an account.
• Contact Customer Support.
• Subscribe to our newsletter.
• Leave a product review.
• Participate in promotions.
• Submit information through forms.
• Communicate with us through email or social media.

Information Collected Automatically

When you use our Services, certain information may automatically be collected through:

• Cookies
• Pixels
• Shopify technologies
• Analytics tools
• Device identifiers
• Browser technologies
• Log files
• Customer Events
• Similar tracking technologies

These technologies help us improve our Services, remember your preferences, maintain website security, understand customer behaviour, and measure the effectiveness of our advertising.

Information Received from Shopify

Because our online store is powered by Shopify, Shopify processes certain information necessary to operate our store.

This includes information relating to:

• Customer accounts
• Orders
• Payments
• Shipping
• Checkout
• Fraud prevention
• Store performance
• Website functionality

Shopify may process certain information as an independent data controller for specific services it provides.

Please refer to Shopify's Privacy Policy for more information about Shopify's processing activities.

Information Received from Service Providers

We may receive personal information from trusted service providers assisting us in operating our business.

These providers may include:

• Payment providers
• Shipping providers
• Customer support providers
• Analytics providers
• Marketing providers
• Fraud prevention providers
• Cloud hosting providers
• Email service providers

These providers process personal information only where necessary to provide their services or as otherwise permitted by law.

Information from Third Parties

Where permitted by law, we may receive limited information from:

• Advertising partners
• Social media platforms
• Business partners
• Publicly available sources

This information may be combined with information already held by LEXIAS in order to improve our Services, prevent fraud, and better understand customer preferences.

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5. How We Use Your Personal Information

Depending on how you interact with our Services, we use your personal information for a variety of legitimate business purposes.

These purposes include providing our Services, fulfilling your orders, improving your shopping experience, complying with legal obligations, protecting our business, preventing fraud, communicating with you, and improving our products and marketing.

We process personal information only where we have a valid legal basis under applicable data protection legislation.

5.1 Processing Your Orders

We use your personal information to:

• Process purchases.
• Confirm orders.
• Process payments.
• Arrange shipping.
• Deliver products.
• Process returns.
• Process refunds.
• Handle exchanges.
• Verify transactions.
• Prevent payment fraud.
• Send shipping updates.
• Provide order status notifications.

Without this information, we may be unable to complete your purchase.

5.2 Customer Support

We process personal information to:

• Respond to enquiries.
• Handle complaints.
• Process warranty claims.
• Assist with returns.
• Provide after-sales support.
• Improve customer satisfaction.
• Maintain customer records.

Communications with Customer Support may be retained for quality assurance, training, and legal purposes.

5.3 Improving Our Services

We continuously improve our website and Services.

Personal information may therefore be used to:

• Improve website functionality.
• Improve navigation.
• Improve checkout performance.
• Improve loading speed.
• Identify technical issues.
• Improve product recommendations.
• Analyse customer behaviour.
• Understand purchasing trends.
• Develop new products.
• Improve customer experience.

Where possible, we use aggregated or anonymized information.

5.4 Fraud Prevention

Protecting our customers is extremely important.

Personal information may be processed to:

• Detect fraud.
• Prevent fraudulent transactions.
• Detect suspicious activity.
• Prevent payment abuse.
• Protect customer accounts.
• Prevent identity theft.
• Prevent unauthorized purchases.
• Maintain website security.

Fraud detection may involve automated systems operated by LEXIAS, Shopify, payment providers, or trusted fraud prevention partners.

5.5 Legal Compliance

We process personal information where necessary to:

• Comply with Danish law.
• Comply with EU legislation.
• Meet accounting obligations.
• Meet tax obligations.
• Respond to lawful requests from authorities.
• Resolve legal disputes.
• Enforce our Terms of Service.
• Protect our legal rights.

6. Marketing Communications

Where you have provided your consent, we may send:

• Newsletters.
• Product launches.
• Promotional offers.
• Exclusive discounts.
• Early access campaigns.
• Seasonal campaigns.
• Beauty tips.
• Product recommendations.
• Educational content.

You may unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link included in our emails.
• Contacting Customer Support.
• Updating your account preferences.

Even if you unsubscribe from marketing, we may still send transactional emails relating to your purchases.

7. Cookies and Similar Technologies

Our website uses cookies, pixels, local storage, tags, APIs, and similar technologies.

These technologies help us:

• Operate our website.
• Maintain shopping cart functionality.
• Remember your preferences.
• Improve website performance.
• Understand visitor behaviour.
• Measure advertising performance.
• Detect fraud.
• Improve customer experience.
• Personalize content.
• Measure conversions.

Some cookies are essential for the operation of our Services.

Others are optional and are only activated after you provide consent where required by applicable law.

You may change or withdraw your cookie preferences at any time through our Cookie Settings.

Please also refer to our Cookie Policy for additional information.

8. Shopify Customer Events

Our online store uses Shopify Customer Events and related Shopify technologies to help us understand how customers interact with our website.

Depending on your interactions, Shopify Customer Events may collect information relating to:

• Product views.
• Collection views.
• Search activity.
• Add to Cart events.
• Checkout events.
• Payment events.
• Purchase events.
• Customer registrations.
• Website navigation.
• Device information.
• Browser information.
• Session information.

This information helps us improve the functionality of our website, analyse customer behaviour, optimize checkout performance, and improve customer experience.

9. Meta Pixel

We use Meta Pixel to understand how visitors interact with our website and to improve the effectiveness of our advertising on Meta platforms, including Facebook and Instagram.

Meta Pixel may collect information such as:

• Pages visited.
• Products viewed.
• Add to Cart events.
• Initiate Checkout events.
• Add Payment Information events.
• Completed purchases.
• Search activity.
• Customer registrations.
• Device information.
• Browser information.
• IP address.
• Cookie identifiers.
• Advertising identifiers.

Where you have provided the necessary consent, Meta Pixel may also receive certain customer identifiers to improve event matching, including:

• Email address.
• Telephone number.
• First name.
• Last name.
• Country.
• City.
• Postal code.
• State or region.

Where supported, this information may be securely hashed before transmission.

Meta uses this information in accordance with its own Privacy Policy.

10. TikTok Pixel

We also use TikTok Pixel to measure advertising performance and better understand customer behaviour.

TikTok Pixel may collect information including:

• View Content events.
• Add to Cart events.
• Initiate Checkout events.
• Add Payment Information events.
• Complete Payment events.
• Complete Registration events.
• Search events.
• Website interactions.
• Device information.
• Browser information.
• Cookie identifiers.
• IP address.

Where you have provided consent, customer identifiers may also be shared with TikTok for advanced matching purposes.

These identifiers may include:

• Email address.
• Telephone number.
• First name.
• Last name.
• Country.
• City.
• Postal code.
• State or region.

Where available, this information may be securely hashed before transmission.

TikTok processes personal information in accordance with its own Privacy Policy.

11. Personalized Advertising

With your consent, we use advertising technologies to show more relevant advertisements based on your interaction with our Services.

This may include advertising displayed on:

• Facebook.
• Instagram.
• TikTok.
• Google.
• Other advertising networks.

Advertising may be based on:

• Products viewed.
• Products added to cart.
• Previous purchases.
• Website interactions.
• Marketing preferences.
• Anonymous browsing behaviour.

We do not sell your personal information to third parties.

However, certain information may be shared with advertising partners where necessary to provide personalized advertising and where permitted by applicable law.

12. Legal Basis for Processing

Where required by GDPR, we rely on one or more of the following legal bases:

• Performance of a contract.
• Compliance with legal obligations.
• Your consent.
• Our legitimate interests.

Our legitimate interests include:

• Operating our business.
• Improving our Services.
• Preventing fraud.
• Maintaining website security.
• Understanding customer behaviour.
• Improving customer experience.
• Developing new products.
• Measuring marketing performance.
• Protecting our legal rights.

Where we rely on your consent, you may withdraw it at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

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13. How We Share Your Personal Information

LEXIAS respects your privacy and does not sell your personal information to third parties.

However, in order to operate our business and provide our Services, we may share personal information with carefully selected service providers and trusted business partners where necessary.

We only share the minimum amount of personal information required for the relevant purpose and, where applicable, require our service providers to protect your information in accordance with applicable data protection laws.

14. Shopify

Our online store is hosted by Shopify.

Shopify provides the ecommerce infrastructure that allows us to sell our products and services.

Depending on how you use our Services, Shopify may process personal information relating to:

• Customer accounts
• Orders
• Checkout
• Payments
• Fraud prevention
• Shipping
• Website functionality
• Analytics
• Customer Events
• Website performance

Information submitted through our website may be transmitted to Shopify and its affiliated service providers for the purpose of providing and improving the Services.

Shopify may also process certain information as an independent data controller where required for its own services.

For additional information regarding Shopify's processing of personal information, please refer to Shopify's Privacy Policy.

15. Payment Providers

Payments made through our website are securely processed by trusted third-party payment providers.

Depending on your selected payment method, personal information may be shared with payment providers for the purpose of:

• Payment authorization
• Fraud prevention
• Identity verification
• Transaction processing
• Chargeback handling
• Refund processing

Payment providers may include:

• Shopify Payments
• Stripe
• MobilePay
• PayPal
• Apple Pay
• Google Pay
• Shop Pay

Payment providers process personal information in accordance with their own privacy policies.

LEXIAS does not store your complete payment card information.

16. Shipping Providers

To deliver your order, we share the information necessary with our shipping partners.

This may include:

• Name
• Shipping address
• Telephone number
• Email address
• Order reference
• Delivery instructions where provided

Shipping providers may include:

• GLS
• DAO
• PostNord
• DHL
• UPS
• FedEx
• Other regional delivery partners

Only the information necessary to complete delivery is shared.

17. Marketing and Advertising Partners

Where you have provided your consent, we may share certain information with advertising and marketing partners to measure advertising performance and improve the relevance of advertisements shown to you.

Our marketing partners may include:

• Meta
• TikTok
• Google
• Shopify

Depending on your cookie preferences and applicable law, information shared may include:

• Device identifiers
• Cookie identifiers
• Browser information
• IP address
• Website activity
• Product interactions
• Advertising identifiers
• Hashed customer identifiers for advanced matching

Advertising partners process personal information in accordance with their own privacy policies.

18. Analytics Providers

To better understand how visitors use our Services, we may share limited information with analytics providers.

Analytics may be used to understand:

• Website performance
• Visitor behaviour
• Product popularity
• Conversion rates
• Checkout completion
• Marketing performance
• Technical issues

Analytics information is primarily used to improve our Services and customer experience.

19. Fraud Prevention Providers

To protect our customers and business, personal information may be shared with trusted fraud prevention providers.

This helps us:

• Detect fraudulent transactions.
• Prevent payment abuse.
• Protect customer accounts.
• Reduce chargebacks.
• Detect suspicious purchasing behaviour.
• Maintain website security.

20. Legal Requirements

We may disclose personal information where required by law or where we reasonably believe disclosure is necessary to:

• Comply with legal obligations.
• Respond to lawful requests from public authorities.
• Protect our legal rights.
• Prevent fraud.
• Protect customers.
• Investigate suspected criminal activity.
• Enforce our Terms of Service.
• Protect the security of our Services.

21. Business Transfers

If LEXIAS undergoes:

• A merger
• Acquisition
• Sale of assets
• Corporate restructuring
• Bankruptcy
• Business transfer

personal information may be transferred as part of that transaction, subject to applicable data protection legislation.

22. International Transfers

Some of our service providers operate outside Denmark or outside the European Economic Area (EEA).

Accordingly, your personal information may be transferred to countries that have different data protection laws than your own.

Where personal information is transferred outside the EEA or the United Kingdom, we rely on appropriate safeguards including:

• European Commission Adequacy Decisions;
• Standard Contractual Clauses (SCCs);
• Other legally recognised transfer mechanisms.

These safeguards are designed to ensure an adequate level of protection for your personal information.

23. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

Retention periods generally include:

• Order information: 5 years in accordance with Danish bookkeeping legislation.
• Customer support correspondence: Up to 12 months.
• Marketing consent records: Until consent is withdrawn.
• Customer account information: Until the account is deleted or becomes inactive, unless a longer retention period is required by law.
• Analytics information: For the period necessary to improve our Services.
• Fraud prevention records: For as long as reasonably necessary to protect our business and customers.

When personal information is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable law.

24. Security

Protecting your personal information is extremely important to us.

We implement appropriate technical and organisational measures designed to protect your information against unauthorized access, accidental loss, misuse, disclosure, or destruction.

Our security measures may include:

• SSL encryption.
• Secure Shopify infrastructure.
• Password-protected systems.
• Restricted employee access.
• Multi-factor authentication where appropriate.
• Firewalls.
• Security monitoring.
• Fraud detection systems.
• Regular software updates.
• Access logging.
• Secure payment processing.

Although we take reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is completely secure.

Accordingly, we cannot guarantee absolute security.

25. Children's Privacy

Our Services are intended for use by individuals who have reached the age of majority in their jurisdiction or who are using the Services with the involvement and consent of a parent or legal guardian.

We do not knowingly collect personal information from children.

If we become aware that we have unintentionally collected personal information from a child without appropriate legal consent where required, we will take reasonable steps to delete that information as soon as practicable.

If you believe that a child has provided us with personal information, please contact us immediately.

26. Third-Party Websites

Our Services may contain links to websites, applications, or online services operated by third parties.

These third-party websites operate independently of LEXIAS and maintain their own privacy practices.

We encourage you to read their privacy policies before providing personal information.

LEXIAS is not responsible for the privacy practices, content, or security of third-party websites or services.

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27. Your Privacy Rights

Depending on your country of residence and applicable data protection legislation, you may have certain rights regarding your personal information.

These rights are not absolute and may be subject to limitations or exceptions permitted by applicable law.

Where applicable, LEXIAS will respond to your request within the timeframes required by law.

28. Right of Access

You may request confirmation as to whether LEXIAS processes your personal information.

Where applicable, you may also request access to:

• The personal information we hold about you.
• The purposes of processing.
• Categories of personal information.
• Categories of recipients.
• Retention periods.
• Information regarding international transfers.
• Information regarding your legal rights.

Where permitted by law, we may request proof of identity before providing access.

29. Right to Rectification

You have the right to request that inaccurate or incomplete personal information be corrected.

Keeping your information accurate helps us provide better customer service and ensures successful order delivery.

Some information may also be updated directly through your customer account.

30. Right to Erasure

In certain circumstances, you may request that we delete your personal information.

This right may apply where:

• The information is no longer necessary.
• You withdraw your consent.
• Processing is unlawful.
• You successfully object to processing.
• Deletion is required by law.

This right is subject to legal obligations requiring us to retain certain information, including accounting and tax records.

31. Right to Restrict Processing

You may request that we temporarily restrict the processing of your personal information where:

• You contest its accuracy.
• Processing is unlawful.
• You require the information for legal claims.
• You have objected to processing while we assess your request.

During restriction, we will generally store the information but limit further processing where required by law.

32. Right to Data Portability

Where applicable, you may request a copy of certain personal information in a structured, commonly used, and machine-readable format.

Where technically feasible and legally required, you may also request that the information be transferred directly to another data controller.

33. Right to Object

You may object to certain processing activities carried out on the basis of our legitimate interests.

Where you object, we will assess whether compelling legitimate grounds exist to continue processing.

You may also object to processing carried out for direct marketing purposes.

If you object to direct marketing, we will stop processing your personal information for that purpose.

34. Right to Withdraw Consent

Where processing is based upon your consent, you may withdraw that consent at any time.

Examples include:

• Marketing emails.
• Advertising cookies.
• Meta Pixel.
• TikTok Pixel.
• Analytics cookies.
• Personalized advertising.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

35. Automated Decision-Making

LEXIAS does not make decisions based solely on automated processing that produce legal or similarly significant effects concerning you.

Certain automated technologies may be used for:

• Fraud prevention.
• Security monitoring.
• Website analytics.
• Product recommendations.
• Marketing optimization.

Where required by law, you may have the right to request human intervention regarding certain automated processing activities.

36. Exercising Your Rights

If you wish to exercise any of your privacy rights, please contact:

Email:
support@lexiasbeauty.com

To protect your personal information, we may request sufficient information to verify your identity before processing your request.

This verification helps prevent unauthorized disclosure of personal information.

There is normally no charge for exercising your rights.

However, where requests are manifestly unfounded, excessive, or repetitive, we may charge a reasonable administrative fee or refuse the request where permitted by applicable law.

37. Complaints

If you believe that LEXIAS has processed your personal information unlawfully, we encourage you to contact us first so we can attempt to resolve your concerns.

If you are not satisfied with our response, you may have the right to lodge a complaint with your local supervisory authority.

If you are located in Denmark, you may contact:

Datatilsynet

Carl Jacobsens Vej 35

2500 Valby

Denmark

Website:
https://www.datatilsynet.dk

If you reside in another European Union Member State, you may contact your local data protection authority.

38. Changes to this Privacy Policy

LEXIAS may update this Privacy Policy from time to time.

Updates may be necessary due to:

• Changes in applicable law.
• GDPR updates.
• Changes to our business.
• Introduction of new products.
• New technologies.
• New payment methods.
• Security improvements.
• Changes to Shopify services.
• Changes to advertising technologies.

Whenever material changes are made, we will publish the updated Privacy Policy on our website together with a revised "Last Updated" date.

Where required by law, we will provide additional notice before material changes become effective.

Continued use of our Services following the effective date constitutes acknowledgement of the updated Privacy Policy.

39. Contact Information

If you have questions regarding this Privacy Policy or how LEXIAS processes your personal information, please contact us.

LEXIAS

CVR No.: 44853493

Gammel Hadsundvej 20T

8900 Randers C

Denmark

Email:
support@lexiasbeauty.com

Website:
https://lexiasbeauty.com

For the purposes of applicable data protection legislation, including the General Data Protection Regulation (GDPR), LEXIAS is the data controller responsible for the processing of your personal information described in this Privacy Policy.

40. Final Statement

At LEXIAS Beauty, we are committed to protecting your privacy and handling your personal information responsibly, transparently, and securely.

We continuously review our privacy practices to ensure compliance with applicable laws and to maintain the trust of our customers.

By accessing our Services, creating an account, placing an order, subscribing to our communications, or otherwise interacting with LEXIAS, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read together with our:

• Terms of Service
• Return & Refund Policy
• Cookie Policy

Together, these documents explain how we operate our Services, protect your information, and safeguard your rights as a customer.